Collins and Porris Vision article was very informative but at the same time, confusing. The point of it was to describe what the difference between core purpose, value and envisioned future all have to do with one another. I remember learning about purpose and values from my other management classes and they had to do with finding out your company’s vision and mission statements, which is not far off from what the article is trying to say. First, there is a process that your company has to go through in order to find out what it’s main purpose and core values are called the core ideology. The purpose of a company and it’s being is usually never figured out, it’s a long term goal that cannot be reached so the company continues to fight for it, the reason for being. The second part of the ideology is the company values which are the guidelines that navigates your company and how it is structured. In turn, purpose and value never change, once it is created, it should be your values and purpose no matter how much your company’s strategies and goals change over time.

Which leads me into what an envisioned future is…the second part of vision for your company. An envisioned future is a shorter-term goal than that of the ideology but gives leeway into a greater goal for your company and that is a BHAG, a big, hairy audacious goal and a vivid description. BHAG’s are a 10 to 30 year plan that everyone understands and has meaning to work towards so it means a brighter envisioned future for the company itself and use a vivid description to bring it all together. Once your BHAG has been achieved, make sure you make room for more because this could lull your company’s operations when it has a big breakthrough and doesn’t know where to go from there. This is what happened with NASA and GM, back in the 1930’s.

In conclusion, I learned that in order to have a successful