and negative words. For example, racial terms like black and white, and positive or negative words like friendly, mean, lazy, or dumb. To conduct the research effectively, Gaertner & McLaughlin paired a variety of words together, which were shown on a computer screen. The participants in their study had to decide in a timely fashion if the words that were paired were real words or not real words. For instance, such words like white/friendly, black/rude, black/ambitious were paired to test the…
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