SOCIAL MEDIA & RETAILING MKTG 1010 Social Commerce is a subset of e-commerce ( i.e., the practice of buying and selling products and services via the Internet. It uses social media applications to enable online shoppers to interact and collaborate during the shopping experience and to assist retailers and customers during the process. Encompassing online ratings and reviews, numerous shopping related apps, deal sites, and social shopping malls and storefronts, social commerce, social media is very…
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