Business Enterprise 1010

Y A H O O !
Business Case Analysis

* ROLES and RESPONSIBILITIES Company: Yahoo | | | Deliverables | Assigned | 1. | Part A: Company Overview-Company Overview-Description of Product/Service Offerings-Core Competencies-Markets Served (Geographic Locations)-Competitors | Jeff Veenstra | 2. | Part B: Business Strategy -Mission/Vision Statements -SWOT Analysis-Interpretation of Mission/Vision Statements-SWOT Conversion Strategies | Florentina Covaci | 3. | Part C: Financial Analysis-Financial Calculations-Financial Analysis/Interpretation | Jim DeRyckere | 4. | Part D: Future Direction-Business Strategies-Contingency Plans | Lisa Mosa/Raiven Korkis | 5. |
Yahoo! should use advertising resources to advertise own services as well as should use the strong partnership to gain momentum over competition.
T to O
Yahoo! needs to use its strong brand to advertise to strengthen position and increase desirability. Also Yahoo! has to strengthen internet marketing to increase revenue and partner with social media network to be more relevant to younger users. Yahoo! could also use collected information for target advertising.

OS/ SO match
Yahoo! brand is highly recognized service on global market both in marketing an in search services therefore should promote a social network. Strong domestic and international partnerships (Motorola, Koprol, Flickr, etc) give Yahoo! a great visibility. These partnerships should promote searches on Yahoo!.

* FINANCIAL ANALYSIS
Current Ratio Yahoo! | Google | 3,452,536 / 1,207,361 = 2.86 | 52,758,000 / 8,913,000 = 5.91 |

Acid Test Yahoo! | Google | 1,562,390 + 493,189 + 1,037,474 / 1,207,361 = 2.56 | 9,983,000 + 34,643,000 + 6,387,000 / 8,913,000= 5.72 |

Debt to Owner's Equity Yahoo! | Google | 2,241,719 / 12,541,067 = 18% | 14,429,000 / 58,145,000 = 24.8 or 25% |

Return on Equity Yahoo! | Google | 1,048,827 /