------------------------------------------------- Company G ------------------------------------------------- 3-Year Marketing Plan for Company G
Introduction Company G is a highly regarded and established electronics firm. As a company we’ve been successful in the small appliance market for a number of years. Our product line for this three year marketing plan is the ‘Healthy Hair Flat Iron’. The HHFI is a new and innovative iron that allows users to achieve beautiful flat ironed hair while leaving it feeling healthier and more luxurious than when they started. Mission Statement The latest appliance conceived by Company G is the Healthy Hair Flat Iron. It enables women of all walks of life to achieve healthy beautiful Below please find the details as they were determined by the analysis. Strengths * Well established firm that is highly regarded in electronics market. Core competency * Low debt to equity ratio and a high credit rating. Core competency * Company G brand and logo readily recognizable by consumers. Core competency * The visual design features are very appealing to potential buyers. | Weaknesses * New raw material suppliers will need to be secured. * New suppliers for 2 components will need to be secured. * New products line for Company G --no line awareness yet. * New technology in place, not yet in the market. | Opportunities * Excellent relationships with current suppliers. * Good relationships with distribution channels. * Production costs on line will be lowest in the industry. | Threats * Competitor penetration of market is high * No line awareness at this juncture * New technology in place therefore education of consumer will be high. |
Strengths – The established core competencies for Company G are listed above. They have been named as such because this is something the company has developed over the course of business. It gives Company G an advantage and customers understand there is value in our products. We’ve also established during the prototype testing that consumers find the new design features very appealing. Weaknesses – The established weaknesses are due to the new
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Cincinnati, Ohio-based Procter & Gamble Co. (P&G) has one of the world’s strongest portfolios of consumer products, including such well-known brands as Pampers, Tide, Crest, Duracell, Olay and Gillette. P&G employs approximately 135,000 people in about 80 countries. For fiscal year 2009 the company reported sales of more than $76 billion. Brands & Activities: Procter & Gamble defined the nature of packaged goods brand marketing in the second half of the century, and despite an alarming wobble in…
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Marketing Plan Worksheet This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is…
etc. as it exists today. You will then look at your company and the key competitive manufactures/brands/revenue, market share, etc. Once the overall analysis is completed you will look at the key manufacturers positioning, key segments/sub-segments, benefits and determine an unmet category need that is sufficiently large to market toward. You will develop a new product to meet that need, as well as, develop a rough outline of a marketing campaign for your product. A formal written document will…
