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Company G
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3-Year Marketing Plan for Company G

Introduction
Company G is a highly regarded and established electronics firm. As a company we’ve been successful in the small appliance market for a number of years. Our product line for this three year marketing plan is the ‘Healthy Hair Flat Iron’. The HHFI is a new and innovative iron that allows users to achieve beautiful flat ironed hair while leaving it feeling healthier and more luxurious than when they started.
Mission Statement
The latest appliance conceived by Company G is the Healthy Hair Flat Iron. It enables women of all walks of life to achieve healthy beautiful
Below please find the details as they were determined by the analysis. Strengths * Well established firm that is highly regarded in electronics market. Core competency * Low debt to equity ratio and a high credit rating. Core competency * Company G brand and logo readily recognizable by consumers. Core competency * The visual design features are very appealing to potential buyers. | Weaknesses * New raw material suppliers will need to be secured. * New suppliers for 2 components will need to be secured. * New products line for Company G --no line awareness yet. * New technology in place, not yet in the market. | Opportunities * Excellent relationships with current suppliers. * Good relationships with distribution channels. * Production costs on line will be lowest in the industry. | Threats * Competitor penetration of market is high * No line awareness at this juncture * New technology in place therefore education of consumer will be high. |

Strengths – The established core competencies for Company G are listed above. They have been named as such because this is something the company has developed over the course of business. It gives Company G an advantage and customers understand there is value in our products. We’ve also established during the prototype testing that consumers find the new design features very appealing.
Weaknesses – The established weaknesses are due to the new