Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Threat from Substitutes Company G is releasing a line of small appliances which currently does not exist in the market. However, substitute products could be purchased individually as they do today instead of in a single line.
SWOT Analysis
The SWOT analysis for Company G will analyze the strengths, weaknesses, opportunities, and threats that exist today for the company. With this analysis, areas that provide leverage can be indentified.
|STRENGTHS *indicates core competency |WEAKNESSES | |Reliable product line* |Need new supplier for raw materials | |Efficient production process* |Need new suppliers for components | |Brand recognition |New unproven marketing manager | |OPPORTUNITIES |THREATS | |Become Low cost producer |Company Z entering market | |Patent production process |Interest rates continue to
