rest of the world What do we mean by the spatial, temporal, and vertical expansion of McDonaldization? Spatial expansion: franchises are growing rapidly; international success; other nations have developed their own variants on the McDonald’s chain McDonald’s long arm: smaller towns, big cities, small remote outlets, campuses, schools, and hospitals Applying to several industries including low-priced fast food chains and higher-priced more upscale chains, Toys R Us, The Body Shop, text messaging/cell…
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