Transition Windows Inc.
Jericho James Quick
Marketing 300 Spring 2013
April 12, 2013
Lincoln Memorial University

TABLE OF CONTENTS Title Page………………………………………………………………………………………………………………………………1
Table of Contents……………………………………………………………………………………………………………………2-4
Executive Summary………………………………………………………………………………………………………………..….5
Business Description………………………………………………………………………………………………………………6-8 Mission Statement………………………………………………………………………………………………………6 Objectives……………………………………………………………………………………………………………………6-7 Goals…………………………………………………………………………………………………………………………..7-8
Situation Analysis…………………………………………………………………………………………………………………8-12
Industry Analysis………………………………………………………………………………………………………8-10
Trends…………………………………………………………………………………………………………….8
Competitors……………………………………………………………………………………………………8-9
Consumer Profile…………………………………………………………………………………………9-10
Technology Advances/ or Influences……………………………………………………………...10
SWOT Analysis………………………………………………………………………………………………………10-12
Strengths…………………………………………………………………………………………………..10-11
Weaknesses……………………………………………………………………………………………..11
Opportunities…………………………………………………………………………………………..11
Threats……………………………………………………………………………………………………..12
Marketing Objective………………………………………………………………………………………………………..12-13
Marketing Strategy…………………………………………………………………………………………………………..13-16
Target Marketing Strategy…………………………………………………………………………………..13-14
Marketing Mix……………………………………………………………………………………………………….15-16
Product……………………………………………………………………………………………………..15
Place/ Distribution……………………………………………………………………………………..15
Promotion…………………………………………………………………………………………………..15-16
Price…………………………………………………………………………………………………………..16
Relevant Environmental Factors………………………………………………………………….16 Implementation, Evaluation, and Control………………………………………………………………………….17-
Marketing Research……………………………………………………………………………………………….17
Organizational Structure and Plan…………………………………………………………………………..18
Financial Projections……………………………………………………………………………………………….19
Implementation Timetable………………………………………………………………………………….....19
Summary…………………………………………………………………………………………………………………………..20

Executive Summary
This report is going to lay out my plan for Transition Windows for businesses and vehicles. With these windows it could change more than just the look of the vehicle or business building it can also help reduce the amount of accidents from being blinded by the sun or reduce the energy cost for companies. The windows will be an innovation for the vehicle industry and for the construction companies who build the building for the businesses who want to get that edge on their competitors.
Transition Windows Inc. will be slightly more expensive than normal windows but it will improve the quality of the products. Many accidents have been because the driver was blinded by the sun or their window tint was too dark at night and they couldn’t see the other vehicle and we as a company want to help lower that amount. Sun glare is not usually listed on police accident forms for a cause of accident it normally falls under another category so there is no real way to truly determine how many accidents are truly caused because the driver was temporarily blinded by the sun. But, with transition windows installed in vehicles we hope to reduce the sun glares effects on drivers.

Business Description
Mission Statement
The mission of Transition Windows Inc. is to make and sell windows that change automatically to adjust its level of darkness during the day and at night become clear and able to see without any problem seeing because it is to dark with tint. The company is to provide quality and reliable customer support and satisfaction guaranteed with every order and installment of our product or it will be refunded in full back to the customer. Every order of our product will be