Subject Guide
MKT103- Marketing
Communications

Table of Contents
Section 1

– Subject Details .................................................................................................. 3

Section 2

– Academic Details .............................................................................................. 4

2.1

Student Learning Outcomes ........................................................................................ 4

2.2

Unit Content and Structure.......................................................................................... 4

2.3

Topic Schedule ............................................................................................................ 5

2.4

Teaching Methods and Strategies ............................................................................... 5

2.5

Student Assessment Schedule ..................................................................................... 6

2.6

Prescribed and Recommended Resources ................................................................... 7

Section 3

– General Assessment Information .................................................................... 10

3.1

Assessment Requirements ......................................................................................... 10

3.2

Passing the unit.......................................................................................................... 10

3.3

Extensions and late submissions ............................................................................... 11

3.4

Plagiarism .................................................................................................................. 11

Section 4

– Support Structures ........................................................................................... 13

4.1

Learning portal .......................................................................................................... 13

4.2

Support for Students .................................................................................................. 14

Section 5

– Program Map .................................................................................................. 15

HEP: NSW5028/CRICOS Provider Code NSW00246M QLD03107J
MKT103_V4.1_2013_OL_Subject Guide.Docx

Page 2 of 15

Section 1 – Subject Details

Subject Code:

MKT103

Subject Title:

Marketing Communications

Prerequisite(s):

None

Level:

100

Courses(s):

Bachelor of Business

Core/Elective/Major:

Core

Credit Points:

10 (Total course credit points 240)

Student Workload: On Campus:
Timetabled Hours per Week:1

4 hours

Personal Hours per Week:2

6 hours

Student Workload: Off Campus:

Personal Hours per Week:

1
2

10 hours

Total time spent per week at lectures, tutorials, clinical and other placements.
Total time students are expected to spend per week studying, completing assignments

HEP: NSW5028/CRICOS Provider Code NSW00246M QLD03107J
MKT103_V4.1_2013_OL_Subject Guide.Docx

Page 3 of 15

Section 2 – Academic Details
2.1

Student Learning Outcomes

On successful completion of this unit students will be able to:
1.
2.
3.
4.
5.
6.
7.

2.2

Describe the principles of marketing communications
Analyse communications problems
Understand the relationship between consumer behaviour and communications theory
Understand and critically assess various marketing communications tools and techniques Identify the features and benefits of integrated marketing communications
Apply theory and practice to select strategies to plan, develop, and implement an integrated marketing communications campaign.
Evaluate communications strategies and the effectiveness of integrated marketing communications campaigns.
Unit Content and Structure

Marketing communications considers how organisations and marketing specialists