Business plan for
MAM AND CO Ltd

E-mail: info@mamandcoltd.co.uk
Website: mamandcoltd.co.uk

Legal Page
Confidentiality Agreement

The undersigned reader acknowledges that the information provided by Mam and Co Ltd in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of the Mam and Co Ltd officer.
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to Mam and Co Ltd.
Upon request, this document is to be immediately returned to any Mam and Co Ltd officer.

Mohammad Abdul Matin
Business Analyst

Date 21/06/2013
This is a business plan. It does not imply an offering of securities.

1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 3 2.2 Start-up Summary 3 Table: Start-up 3 Chart: Start-up 4 3.0 Services 4 4.0 Market Analysis Summary 6 4.1 Market Segmentation 6 Table: Market Analysis 6 Chart: Market Analysis (Pie) 7 4.2 Target Market Segment Strategy 7 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 8 5.0 Strategy and Implementation Summary 8 5.1 Competitive Edge 8 5.2 Marketing Strategy 8 5.3 Sales Strategy 8 5.3.1 Sales Forecast 8 Table: Sales Forecast 9 Chart: Sales Monthly 9 Chart: Sales by Year 10 6.0 Management Summary 10 6.1 Personnel Plan 10 Table: Personnel 10 Org. Chart: New Organisational Chart 11 6.2 Job descriptions of CEO 11 7.0 Financial Plan 12 7.1 Start-up Funding 12 Table: Start-up Funding 12 7.2 Important Assumptions 13 7.3 Break-even Analysis 13 Table: Break-even Analysis 13 Chart: Break-even Analysis 14 7.4 Projected Profit and Loss 14 Table: Profit and Loss 14 Chart: Profit Monthly 16 Chart: Profit Yearly 16 Chart: Gross Margin Monthly 17 Chart: Gross Margin Yearly 17 7.5 Projected Cash Flow 17 Table: Cash Flow 18 Chart: Cash 19 7.6 Projected Balance Sheet 20 Table: Balance Sheet 20 7.7 Business Ratios 21 7.7 Business Ratios 21 Table: Ratios 21 Table: Sales Forecast 1 Table: Personnel 2 Table: Personnel 2 Table: Profit and Loss 3 Table: Profit and Loss 3 Table: Cash Flow 5 Table: Cash Flow 5 Table: Balance Sheet 7 Table: Balance Sheet 7

1.0 Executive Summary
Mam and co Ltd is a Business consulting firm serving the London area and will target all over the UK area with top quality Business consultants who have a keen interest in customer satisfaction. The time is right for consulting companies to flourish. With the recent gains in the stock market, capital is again becoming available for business improvements. Mam and Co Ltd will position itself to win a good deal of that emerging business. The company has been incorporated in England and Wales. Mam and Co Ltd anticipate an enviable cumulative net profit by the end of year three.
The Market

London is known as “Financial Capital of Europe" due to its high percentage of financial companies. With its relatively low cost of living and ample space for expansion, Mam and Co Ltd promises to be a strong market into the foreseeable future. There are currently over 7,000 companies that fit the aim of Mam and Co Ltd in the London, with only four major competitors. This combination provides a rich opportunity, bolstered by the current up-turn in the area and national economy.
The Business Model

Mam and Co Ltd will leverage the industry knowledge of its founding member to provide outstanding service to its customers. The company will initially have as little overhead as possible with its founder working out of their own home, using his own transportation means to reach clients. The company