superior customer service, quality menu choices and a deep understanding on social responsibility. In 2013, McDonald’s reported that they served over 70 million customers per day (McDonald’s Corporation, 2013). The target audience for McDonald’s includes a vast majority ranging from children to older adults. Because of this, they offer an equally varying range of menu items including hamburgers, chicken sandwiches, salads and drinks. In comparison to two of their main competitors, Burger King and Yum…
Words 617 - Pages 3