not high, and Starbucks customers have a high customer loyalty, so the bargaining power of buyers is low. The threat of substitutes for speciality coffee industry in China is mainly tea, ice cream shops and some competitors who may offer similar services, but because of the role and the spiritual values of coffee, which are not threat alternatives. In special the coffee industry, coffee supplier bargaining power is not high, because Starbucks for his suppliers is undoubtedly a big customer, and there…
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