Amazon Fire TV Josh Bounds, Brittany Murphy, Kevin Henao, Jessica Skowronski, Juan Lima, Jiabin Xu William Paterson April 6, 2015 Table of contents I. Evaluation of Alternatives…………………………………………………….Pg. 3 II. Purchase Choice Decision……………………...………………....…………..Pg. 4 III. Post-Purchase Evaluation……………………………………………………..Pg. 4-5 IV. Demographic Segmentation…………………………………………………..Pg. 5-7 V. Positioning Characteristics/Features……………………………………...…..Pg.7-8 VI. Works Cited……………………………………………………………………
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