According to John Fiske, “culture is ordinary, and the ordinary is highly significant”. Popular Culture is served upon the people who favor things they love such as television, music, and art, but in order for people to recognize it we need to advertise. Advertising is a big part of popular culture and a big part in America. We live in a fast paced society that is ruled by the media. Every day we are attacked by images of perfect hair, flawless skin, beautiful skin, and ageless faces that flash at us like a fashion show. These ideas and images are imbedded in our minds throughout our lives. Advertisements select audience openly, and target them with their product to try to make business. What is it really the product trying to explain? My advertisement is trying to sell L’Oreal Feria hair dye with celebrity Beyoncé covering most of the advertisement, its sexy and daring. By focusing on Beyoncé’s beautiful face, L’Oreal relies on society that wants to look like these gorgeous celebrities such as Beyoncé and have hair that’s perfect just like in the advertisement to sell their product.
My advertisement presents a picture of Beyoncé and is begging for attention. In America a big way to get someone’s attention is by putting up a picture of a celebrity. They do this because we dream of becoming a celebrity we dream of having fame, and people actually looking up to us and we want to be beautiful just like them. By putting Beyoncé’s face as the main part of the advertisement it brings attention. Even though it is selling hair dye. If they put a bottle of hair dye it wouldn’t have got as much at attention. The box of hair dye is located at the bottom of the advertisement. This advertisement is trying to attract girls who want to look like Beyoncé or have the hair of Beyoncé. Her hair is flowing flawlessly and everyone sees that so they automatically think the hair dye will do the same.
In this advertisement it quotes “it’s the end of dull and flat. This is color so shimmering, so multidimensional, ITS COLOR THAT MOVES YOU”. Does hair dye really moves you? No of course not, it does nothing but change the color of your hair, but they put that quote in the advertisement for a reason. They choose those words specifically because they’re trying to make you feel special and make you wonder what this product can actually do for you. L’Oreal is trying to make you feel that this hair dye can make you feel different, maybe even feel sexier and confident just like Beyoncé does. Everyone who knows Beyoncé knows that she is very a confident beauty and that she is not afraid of showing off. So by making her center of attention in the advertisement with the words “its color that moves you” has you wondering and questioning what can it actually do for my hair? L’Oreal is trying to give you the confidence by saying you can have beautiful hair if you tries the product just like Beyoncé. I do believe this advertisement is hard to judge because it’s trying to make you question what is