Marketing Automation Systems and how they are being used to improve and manage consumer engagement and business results. With their “ease-of-use”, data accuracy, and unprecedented flexibility and penetrability, marketing automation systems have become an integral part of most businesses. A study by the Aberdeen Group revealed that 88% of companies that performed better than others were the ones that employed a marketing automation system (Matrixmarketing, 2012). Marketing automation systems adopt a holistic…
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