1.1 Introduction William Hill, ‘The Home of Betting’, is one of the worlds leading betting and gaming companies, employing more than 17,000 people. Founded in 1934, it is now the UK’s largest bookmaker with around 2,430 licensed betting offices. William Hill PLC is listed on the London Stock Exchange and became part of the FTSE100 in May 2013 (William Hill PLC, 2014). ‘William Hill’s company strategy is as follows; with our core capability in sports betting and expertise in gaming, we focus on three…
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