One critical piece of the Strategic Planning process is Strategic Analysis. It is an integral part of a company’s evaluation program; it provides managers with a comprehensive assessment of the organization’s capabilities and market factors; revealing growth opportunities and vulnerabilities. With this information, managers can more effectively choose from strategic alternatives and create the greatest future reward potential.
A) Company Mission – Vision
The first step I would take as part of my Strategic Analysis process would be to look at the Company’s mission and its vision. Mission statements include the aim of the organization, the organization’s primary stakeholders, the product or service offered and a declaration of the
To conduct a Value Chain analysis you first have to make sure all activities both primary and support are identified. After this is done, costs must be allocated to these activities using activity-based costing. Performing this analysis will provide a picture of which activities cost the most money and identify problem areas or areas that could be more cost efficient.
D) SWOT Analysis
The next step I would take for my Strategic Analysis Process would be to take the findings of my internal and external analysis and lay it out in a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis. The SWOT analysis guides you to identify the positives and negatives inside and outside of the organization. A SWOT analysis will provide perspective, and reveal connections and areas for action. The SWOT analysis breaks down Internal Strengths and Weaknesses of the organization along with External Opportunities and Threats.
Strengths and Weaknesses of the Organization (Internal):
In this part of the analysis, factors which are internal or within the control of the organization should be identified. These factors may include: skills and resources, structure, shared values, finances, staff/directors, and style of leadership within the organization or systems such as communications channels. All of these things will ultimately play a role in the organization and its