Hotel Booking Negotiation Memo
To: Professor
From:
Date: 2014/9/16
Email: Re: Hotel Booking Negotiation Exercise:
I. Summary of Results
Where and When I Originally Decided I would Stay: DoubleTree by Hilton Hotel Atlanta Downtown. Nights of Saturday, October 4 through Monday, October 6; 0.2mile of west of Peachtree Center (walking for 5 minutes); 1-855-239-9478; three-star hotel; Rating 3.8/5.0
Opening Offer That Hotel Quoted Me: 3 stars, $107.91(plus taxes) per night with one king size bed, total cost: $344.52(plus taxes)
Rate and Terms I Ended Up With: $103.55(plus taxes) per night with one king size bed. Total cost: $310.65(plus taxes)
II. Preparation and Approach
My Interests:
Within a 30 minute drive from Peachtree Center to Monday meeting
At as low an overall cost as possible
At least a two-star commercial hotel
Better with other amenities and benefits
Hotel's Interests:
Maximum occupancy rate
Certain revenue sales
Good reviews
Factual Research: Before I contact the hotel, I did the following research. First, I needed to compare the price with three options (October 4-7, 5-8 and 6-9). Then, I chose the star rating range, which hotels above two-star and under four-star. Next, I consider the distance first from hotel to Peachtree Center as I must arrived at PC within 30 minutes on Monday morning meeting. Last, I chose 2 hotels which provided the lower price with better environment.

Options:
More discount
Sales promotion
Pick-up service
Free wifi
Free parking
Free breakfast
Best Alternative to Negotiated Agreement with this Hotel: $119.9 (plus taxes) per night for a king sized bed at Omni Hotel at CNN Center. 100 CNN Center Atlanta, GA, 30303 United States, 1-866-573-4235. Nights of Saturday, October 4 through Monday, October 6; 0.9 mile west of Peachtree Center (about 5 minutes).
Hotels I Actually Called
Omni Hotel at CNN Center
DoubleTree by Hilton Hotel Atlanta Downtown
Approach
During the negotiation, I told them that our company would develop business in Atlanta in the following years. In the first few years, my colleague or I would come here frequently. Therefore, it is convenient for our company to choose a fixed hotel to become a membership of the hotel.