International Hospitality Management.

Assessment One: Essay

In the form of an essay, using a variety of companies and examples from the international hospitality industry to illustrate your answer, critically analyse the following statement. “NATIONAL CULTURES HAVE NO IMPACT UPON THE WAY IN

WHICH HOSPITALITY ENTERPRISES OPERATE WHEN CROSSING NATIONAL BOUNDARIES”.
Assessment Criteria are as follows:

The student will show evidence of work that: ∗ ∗ ∗ ∗ ∗ Adheres to the conventions of standard written English. Demonstrates depth of research. Applies relevant cultural theory to the international hospitality industry. Provides a conclusion that demonstrates in-depth analysis and evaluation of the question. Uses relevant industrial examples to illustrate the answer.

Word Limit: 2000.

02/05/2008

Name:
Criteria < 80% Written English (10%) Excellent use of language gives full referencing details. Applies Cultural Theory to international Hospitality (30%) Fully summarises Hofstede or others and the possible impact upon international hospitality products and organisations.

Course: BSc IHM/HM/HTM
Depth of Reading and industry examples (40%) Changes to product/service or organisation have been fully analysed and categorised with relevant and wide ranging examples. Conclusions (20%) A rational argument for or against the statement is given. Reasons for the stance are fully explained and reasoned. Student will point out the limitations to her/his analysis. A rational argument for or against the statement is given. Reasons for the stance are fully explained and reasoned. A rational argument for or against the statement is given. Reasons for the stance are fully explained.

70 - 79%

Appropriate academic language. Follows full conventions of referencing. Of an appropriate standard. of language References are accurate and related to the text. Generally appropriate standard of language and referencing.

Summarises work of Hofstede or others as a consequence fully explained in the context of international hospitality.

Changes to product/service or organisation have been fully analysed with relevant and wide ranging examples. Changes to product/service or organisation have been analysed with relevant and wide ranging examples.

60 - 69%

Work of Hofstede or others summarised and explained in the context of international hospitality.

50 - 59%

Work of Hofstede or others summarised and explained with some gaps in the context of international hospitality.

Changes to product/service or organisation have been analysed with relevant examples.

An argument for or against the statement is given. Reasons for the stance are fully explained but may require further justification.

40 - 49%

Language is understandable. A proportion of references may not be full or may contain inaccuracies. English may be poor or difficult to follow. References may not be full or may contain inaccuracies. Inappropriate or poor use of English. Fails to reference or references are wildly inaccurate.

Work of Hofstede not fully explained or explanation is lacking. May not relate in part to International hospitality.

Some examples of changes to product/service or organisation are given.

30 - 39%

Insufficient explanation of the work of Hofstede or inaccuracies. Not