Case 2 Industry Analysis
Harley Davidson/ Heavy Weight Motorcycle Industry

Table of Contents

Mission ………………………………………………………………...3
SWOT Analysis ………………………………………………………..3-7
Sustainable Competitive Advantage …………………………………...7-8
Issues and Problems …………………………………………………....8-9
Strategic Recommendation …………………………………………….9-13
Fallout ………………………………………………………………… 13-15
Conclusion ……………………………………………………………..15
Appendix ……………………………………………………………….16
Refrences ……………………………………………………………….17-18

Executive Summary

In the following paper we discuss the Harley Davidson Corporation and identify two strategic recommendations for
In 1983, the company was facing bankruptcy for the second time in just ten years. However, due to innovative thinking, the company turned themselves around and became the company they are today. This is why innovation and continuous improvement are considered a strength for the company. Due to Harley’s strong research and development tea, Harley has been able to maintain a strong innovative mindset. Innovation is a strength because it ensures that the company is efficient in their production, implantation, and overall operations. Innovation ensures efficiency by ensuring that production methods are constantly at its best. It also ensures that the corporation is one of the primary, if not the first, companies to introduce a new and fresh idea to the general public. By being the market leader, you are keeping the brand in the limelight and ensuring your brand is highly spoken about. Also, by being the first, a company can saturate the market to the point in which it can become virtually impossible for other companies to capture a large percentage of the market share. Continuous improvement is a strength because it ensures quality control in the company’s products. It also keeps the brand new in the consumer’s eyes by constantly coming out with something different. This creates a strong desire by the customer to have the “newest” product released, as their past products will be considered to be