Instructor: Dr. Mark Lang
Office: MV 303
Student Office Hrs: Tuesday & Thursday 1:45pm-3:15pm
Office Phone: 610-660-3431
Email: mlang@sju.edu
Course Description
Students will learn and practice how to integrate research, strategy, creativity, and presentation skills and outcomes directly useable in executive business situations. The course will draw material from several sources and disciplines. Graded work will be heavily weighted towards presenting components of the final case as developed during the semester. The first part of the course will be spent setting up and developing skills and then transition to working on a realistic case problem. This course is developed to serve as an FMK capstone; it will draw from the previous FMK courses and integrate and apply this learning..
Reading Materials
Text: Marketing Strategy: A Decision-Focused Approach, Orville Walker & John Mullins, 2014, 8th Edition, McGraw-Hill Irwin
Additional readings will include assigned articles and reports.
Learning Objectives
Successfully completing this course will provide you with the following knowledge and skills.
1. Understand the importance and role of strategy in the food marketing organization
2. Understand the purpose, process, and issues related to research in support of strategy development
3. Learn how to think strategically about the marketplace and marketing
4. Practice, hands on, how to perform strategy oriented research and problem analysis
5. Understand the strategy and tactical development framework, process, and issues
6. Practice, hands on, how to perform strategy and tactical development
7. Understand the process, issues, and best practices related to presenting strategy research and outcomes
8. Practice, hands on, how to review, discuss, and debate strategy research and outcomes
9. Practice how to develop a marketing plan based on sound strategies
Teaching Methodology
Successful learning (and grades) in this course will depend on students being prepared and actively contributing to class discussions and exercises. Preparation will include readings, homework, and assignments done in advance of class.
Written work will be a very important method for completing tasks and assignments and communicating ideas. A high standard for writing and documentation will be expected and upheld. This means excellent research, facts, organization, thinking, summary writing, grammar, and spelling.
Attendance Policy
As much of the learning and feedback occurs in the classroom, students are expected to attend all classes, be on time, and be prepared to participate. All absences should be discussed with the instructor in advance. Multiple absences could result in a letter grade reduction or an FA grade depending on the extent of absences or tardiness.
If you must miss a class, any assignments are still due by the due date. If you miss a class or are late, please catch up on material covered from a fellow student, outside of class.
Assignments and Evaluation
My goal for graded work is for the student to demonstrate a grasp of key knowledge and concepts and the ability to apply them. Graded work will also be used to support class discussion and feedback.
Much of your work will be submitted electronically. Assignments are to be submitted on the due date before the start of class. Late work will receive a grade reduction. Arrange for any printing or copying to be completed by the time class starts.
Introduction: Hausser Food Products Company has been successful in the business of selling baby food since the 1980s, and has had extreme sales growth through the 1990s. Unfortunately, due to some outside factors like decrease in birth rates, organic and dye free standards, and private name brand competition, growth rate recently dropped by three percent. The marketing and sales team are taking responsibility for reshaping the produce line and making more sales to turn this trend around…
TITLE: What is Marketing? SIMULATION DESCRIPTION: Holden Evan, Inc., has long been the premium dog food market leader with its flagship Grand Champion brand. The brand targets breeders, trainers, and owners of purebred dogs willing to pay higher prices for superior nutritional and health benefits. During an economic downturn, the Grand Champion brand suffered a sharp and prolonged decline in sales. The Marketing Manager must re-evaluate the brand's marketing strategy and marketing management orientation…
IBS XX 820 INTERNATIONAL BUSINESS PLAN The product: Dehydrated Dog Food The company: Amore Pet Food The target country: Japan Professor: Colin Raghunanan Students: Awa Oyetayo Galina Kokhan Ankit Chaubey Student numbers: 056-610-124 049-092-133 052-692-134 Due Date: 11th, April TABLE OF CONTENT: 1. Executive Summary………………………………………………………………………3 2. Corporate Profile 3.1 Background information on the…
Marketing Principles FALL 2012 Marketing 345 – Section 004 Instructor: Phone: E-mail: Dr. Gwen Fontenot 337-482-6136 fontenotg@louisiana.edu Class Time & Location: MW 1:00 – 2:15 p.m. – MX 103A Office: Office Hours: Moody Hall 332 9:30 a.m. – 11:00 a.m. -- M, W 9:30 a.m. – 11:00 a.m. 2:30 p.m. – 3:00 p.m. -- M, W 9:00 a.m. – 11:00 a.m. – T, R Students are advised to email the instructor to schedule appointments for meetings (even for meetings during office hours) to ensure that the instructor…
same applies to Da San Yuan Restaurant. Avila, Ernesto A., 07/2001, Competitive Forces That Drive Civil Engineer Recruitment And Retention, Leadership & Management in Engineering, Vol. 1 Issue 3, p17 (一) Entry barriers low 1,China's current top - grade business banquet restaurants sizes are smaller, scale advantages are small. 2,Funding needs for low. 3,Resource…
Burger King, and McDonalds are all big names in the burger and fast-food industry. These companies have delicious looking burgers and women all over billboards as well as on television. Not only are these companies advertising for these yummy burgers but continue to promote objectifying women within their advertisements. These beautiful girls add some eye candy to these already sexualized commercials. The marketing team for these fast-food places are using large amounts of pathos and relying on their ethos…
Who is responsible for the health of America? Is it parents, teachers, or is it the responsibility of fast food marketers to properly inform their audience? Often the blame is shifted to other people and to other influences like billboards and commercials, but rarely is the individual held responsible for their health. Lawsuits and legal action try to shift the blame onto fast food restaurants and school cafeterias. Most people feel better if they can blame their poor health on anything other…
I Read an article about marketing a new type of learning for students at Distelrath Farms. They have 7 ½ acres of vision and passion for the Academy of Distelrath Farms, an agriculturally immersed private school. “We need a paradigm shift in how we teach teachers and how teacher see themselves. I see teachers as facilitators of learning experiences, guiding students. Kids need to be in the real world learning real things.” Students would be taking care of livestock, building their own classrooms…
whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University's Regulations regarding Cheating and Plagiarism. 000680798 Tutor's comments Grade Awarded___________ For Office Use Only__________ Final Grade_________ Moderation required: yes/no Tutor______________________ Date _______________ 1 Contents Contents .........................................................................…
Zenith Pet Food Case PaperZenith Pet Foods, Inc. is a large distributor of show-grade dog food. The company distributes only within the United States. Its plan is to introduce the product in the Boston area. Zenith dog food is a high-grade, frozen dog food made of quality, organic ingredients. The target market has been show-dog kennels in the past, but the entity has recently turned its attention to the dog as a household pet. The product promises to produce a shinier, healthier coat on the consuming…