IBS XX 820

INTERNATIONAL BUSINESS PLAN

The product: Dehydrated Dog Food
The company: Amore Pet Food
The target country: Japan

Professor: Colin Raghunanan

Students: Awa Oyetayo Galina Kokhan Ankit Chaubey
Student numbers: 056-610-124 049-092-133
052-692-134
Due Date: 11th, April

TABLE OF CONTENT: 1. Executive Summary………………………………………………………………………3 2. Corporate Profile 3.1 Background information on the Company………………………………………..6 3.2 Vision. Mission……………………………………………………………………6 3.3 Competitive Advantage…………………………………………………………..6 3.4 Objectives…………………………………………………………………………7 3.5 Copyrights and
Furthermore, the Japanese Pet Care market has experienced stable, moderate growth in recent years. It grew considerably by 2.6% in 2012 reaching a value of $5,756.8 million representing a compound annual growth rate (CAGR) of 2.8% between 2008 and 2012 and it is expected to reach a value of $6,429.5 million by the end of 2017. Thus, displaying unparalleled opportunity to be tapped into by investors.
Management of Amore Pets Food Company consists of four Heads/Vice-President (Melanie MacCathy, Aaron Stirling, Rob Straitland and Ajay Stern) for the different major departments respectively (Marketing Department, Production Department, Accounting Department and International Division Department) who report directly to the CEO, Barbara Fellnermayr. Barbara Fellnermayr (CEO). She sets direction by communicating the strategy and vision of where the company is going | * 16 years of experience in food production * 8 years leading projects in exploring alternative pet food manufacturing methods * Certification in food science/technology | Melanie MacCathy (VP Marketing). She develops, manages and implements creative, effective and successful annual marketing plans for the company along with the chain marketing strategy and annual market plan and budget | * In-depth knowledge of a wide range of marketing techniques and concepts * Excellent communicator * Ability to manage pressure *