facing. 2. Concepts Several strategic tools are used to determine whether a firm has achieved competitive advantage. These most tools are SWOT analysis, value chain analysis, and competitive advantage analysis. Each of the tools involved a number of concepts. This section will define the key concepts involved in the SWOT analysis, the value chain analysis, and competitive advantage analysis. 2.1. SWOT analysis SWOT analysis is a strategic tool used to examine external forces and internal resources…
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