to be able to catch your attention as you zipped down the supermarket aisle. Hence, I made a short, rare name that I identify myself with and use persistently all over the web: Imokon. When Coca-Cola briefly changed their formula in 1985, people flipped over sabotaged history. Can you imagine their reaction if Coca-Cola changed their name to Sanscoca Fizzola? Exactly. Coming up with a strong name can either be fun or a complete burden. Regardless of whether it’s made up (Skype), a misspelling (Google)…
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