into a large Chinese athletic company in the marketing of athletic related goods, such as shoes, clothes, and sports equipments. It has a clear target consumer who specializes in or likes playing sports like basketball, badminton, football, tennis, running, and fitness etc. Besides, the company also endorses a great amount of excellent athletes and teams all over the world to promote its products. With the worldwide recognition of Lining brand, the famous Chinese sport brand formed a joint venture…
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