Instructions: select one product Mountain Dew; answer questions by selecting bold answers and filling in blanks

Product

A. This product is a (Good) because: Because it is a tangible product that a consumer can see, hear, smell or taste.
B. This product can be classified as (a) (Consumer Product) because: It is bought for personal use.

As a Consumer Product it can be subclassified as (a) (Convenience Product) because: It is a product that consumers want to purchase frequently, immediately, and with minimal effort.

As a Business Product it can be subclassified as a Supplies because: A regular expenses a firm incurs in its daily operations. It keeps the consumer quenched.

C. This Individual Product (the product you selected in the instructions above) fits into what
Product Line within the company? Soft Drinks
This Product Line fits into the company’s Product Assortment (Mix) which can be described as Wide and ranging from a diet soft drink, regular soft drink and caffeine-free to different flavors of Mountain Dew and Mountain Dew energy drinks

D. This product is currently in the (Maturity) stage of the Product Life Cycle Stage because: The industry sales have leveled out.

E. The Brand Name of this product is Mountain Dew This Brand Name (Is) a Trademark because: It is a brand for which the owner claims exclusive legal protection over and no one else can use it. The Brand Mark for this product can be described as: It has a green surrounding with the words Mountain Dew written at a slight angle up to the right. The word Mountain is written in green and the word Dew is written in red.

F. This product’s brand is a (Individual Brand).
G. Family Brand = Single brand that identifies several related