/Wed., 2-3 p.m. REQUIRED TEXT: Cravens & Piercy, Strategic Marketing (ISBN: 978-0-07-338-100-8), 9th edition, 2009, McGraw-Hill. Online text available for purchase at: www.coursesmart.com. Readings Packet--to be provided to students by Professor. PREREQUISITE: Principles of Marketing (660.250). COURSE OBJECTIVES: 1. To provide students with hands-on experience formulating, implementing and controlling a strategic marketing program for a given product-market entry through case analysis. 2. To…
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