Environmental Scan
Algonquin College Hub

MKT2209

November 6, 2014

Written by: Chris Hammar, Jonathan Cornwaite, Graeme Lacey, Jameson Andrews and Madison Creaco
Table of Contents
Introduction 2
Competitive Factors (Madison Creaco) 2

Demographic Factors (Chris Hammar) 3

Economic Factors (Graeme Lacey) 5

Technological Factors (Jonathan Cornthwaite) 6

Social Factors (Jameson Andrews) 8

Conclusion……………………………………………………………………………………....10

Bibliography………………………………………………………………………………….…11

Individual Project Logs……………………………………………………………………...…12
Madison Creaco………………………………………………………………………………………........12
Chris Hammar……………………………………………………………………………………………..12
Graeme Lacey……………………………………………………………………………………………...13
Jonathan Cornwaite……………………………………………………………………………………….13
Jameson Andrews…………………………………………………………………………………….........14

Peer Evaluations………………………………………………………………………………...14
Madison Creaco…………………………………………………………………………………………....14
Chris Hammar……………………………………………………………………………………………..17
Graeme Lacey……………………………………………………………………………………………...20
Jonathan Cornthwaite……………………………………………………………………………..............22
Jameson Andrews………………………………………………………………………………………….25

Environmental Scan

The purpose of the Environmental Scan project is to determine the various factors that contribute to the AC Hub’s overall experience in the educational community, how to improve and expand upon those factors and how the different components of the AC Hub relate to the current trend of social entrepreneurship. Through various outlets of information the group will draw conclusions from the research conducted and correlate the findings to make suggestions for continued improvement in the AC Hub. Each member will conduct individual research on one of five topics, which include demographics, economics, social and competitive factors along with the emergence of advanced technology in society. The AC Hub as it currently stands is a modern, open concept learning space designed to attract open-minded individuals. Devised as a one-stop access point for student engagement and a source for information, events, and workshops, the AC Hub encourages all students to become an integral part of the College’s community. Presently, there is a strong emphasis placed on raising awareness and funds for charitable causes and organizations. Organizers at the AC Hub have strived for something cohesive and connective where students can cultivate friendships, form partnerships and give back to the community at large by signing up to perform volunteer activities. The opportunities they provide are a great stepping-stone to a bigger career picture. The co-curricular record offers the prospect of building your resume without having to become employed. This is great for young individuals looking for something of substance to add to their portfolios. The AC Hub is always looking to improve its services, operations and overall experience as well as making the students of Algonquin College feel welcome at school as well as part of a larger community. This project will help us, as a group and a class to understand what steps they need to take to obtain this objective.
Competition
Madison Creaco

The AC Hub has immense competition in the Ottawa area, as it was just recently launched in the fall of 2014. All schools in Ottawa, from Universities and Colleges have a “Hub” and or something similar incorporated into their campuses. The AC Hub at Algonquin stands for many things, but its primary goal is to encourage students to become part of Algonquin College’s culture. By establishing a student orientated facility similar to those at other post-secondary facilities in the area, the AC Hub has immediately placed enormous amounts of competition on the other schools in the area— primarily the University of Ottawa and Carleton University which are strong, big competitors against the college. The University of Ottawa and Carleton University are a combined big competitor against the Algonquin