1 Module information 3
2 Delivery Information 4
3 Assessment Information 7
4 Reading list 8
5 Appendix 1: Assessment details 2012/13 10
1 Module information
Module code : BMS0021
Module Title: International Business Strategy
Credit Value: 15 M level credits
Module Leader: Dr Eleanor MM Davies
Location: Business School, BS2/47
Office hours: Please see door for details. Email for an appointment (e.davies@hud.ac.uk)
Module Objectives
The aim of the module is to critically evaluate the strategies of firms operating in an international context. This will identify different strategic options, implications for organisational structure, control and knowledge transfer. The module will also evaluate different modes of entry into international markets.
Module Synopsis
Outline Syllabus
1. Theoretical perspectives of the internationalisation of the firm
2. Strategies of international organisations
3. Structure of international organisations
4. Control (headquarter-subsidiary relations)
5. Knowledge transfer
6. Modes of entry
Learning Outcomes
Knowledge and Understanding
On completion of this module the student will:
1. Demonstrate an understanding of the theoretical background to the internationalisation of the firm. 2. Demonstrate an understanding of the strategies available to international firms and their implications for structure, control and knowledge transfer. 3. Demonstrate an understanding of market entry strategies for firms operating in international markets.
2 Delivery Information
This module is delivered in Term 2 (January to May).
Teaching Programme
Below is an indicative teaching programme. The sessions themselves may vary depending on the level of interaction that takes place in the classroom and the speed of delivery.
| | |Topic |Focus |
|1 |17-Jan-13 |Introduction | |
|2 |24-Jan-13 |Theories of IB 1 |Theory |
|3 |31-Jan-13 |Academic skills | |
|4 |07-Feb-13 |Student led-workshop Strategies of IB |Skills development |
|5 |14-Feb-13 |Case study: Value chains |Application of theory |
|6 |21-Feb-13 |Learning Development Group |Academic support |
|7 |28-Feb-13 |Assignment Peer review |Academic support |
|8 |07-Mar-13 |Traditional Structures |Theory |
|9 |14-Mar-13 |Contemporary structures |Theory |
|10 |21-Mar-13 |Collaborative approaches |Theory |
| | |Assessment hand-in | |
|11 |18-Apr-13
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