its new Evolution healthy snack bars and juices by choosing Whole Foods as a supplier and therefore offering the idea of fresh and natural, as opposed to junk or processed (“Principles of Marketing, Ch. 2, page 53). II. Marketing Environment Environmental forces are “Not Discussed in the Article,” but I believe the effect of some of them can be deducted from the company’s decisions. Therefore, the fact that Starbucks has decided to provide new healthy products has been mainly caused by the current…
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