Environmental Scan Paper

MGT/498

Environmental Scan Paper

The business environment of an organization reveals much about its competitiveness and the possible influences on the success of its strategies. The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic effectiveness and their evaluation.
Internal and External Environments Environmental scanning of the internal organizational environment focuses on company culture, employee-employee, manager-employee, and
Marketing also involves getting customer views relating to decisions on food types, preparation, and serving methods delivery, and after sales experiences. Apple’s uses innovativeness as the business strategy to create value and enhance its competitiveness. In this light, the company focuses on generating new products to satisfy the dynamic needs of customers, and keep them in anticipation for the next novel idea from Apple. As such, the company has built a brand reputation relating to its innovativeness, and ongoing production of technologically advanced products, especially in the mobile phone and computer lines of business. Similarly, the company incorporates its differentiation strategy into its advertising campaigns by depicting the user of its products as a free thinker, and this has enhanced Apple’s popularity among consumers (Apple, 2012, p. 1). In addition, the company creates value by producing environmentally safe and high quality products for its customers.
Measurement guidelines for verifying strategic effectiveness and assessment of the effectiveness of the guidelines McDonald’s uses measures such as rate of inventory movement fill rate, lead time and customer satisfaction to assess the effectiveness of its business strategy (McDonald’s, 2012, p.1). Apple employs metrics such as consistency of product quality, revenues per employee and customer satisfaction