2013
Entrepreneurship & Innovation
Setting up a start-up firm for roof top solar energy Installation in India – Business Model
Generation & Customer development processes This report provides an understanding of the early phases Entrepreneurship &
Innovation process primarily focusing on the business model generation & customer development process. The report provides an overview from literature as well as learning from my own action learning project on setting up a roof top
Solar energy installation start up in India.

Jimut Kumar Basa

Jimut Kumar Basa
Haze University of Applied Science
4/27/2013

1

Entrepreneurship & Innovation
1

Problem Statement & Learning Objective of this class......................................................................... 3

2

Scope of this report............................................................................................................................... 4

3

Literature review................................................................................................................................... 6
3.1
Difference between start up and big company (a startup is not a small version of big company): ................................................................................................................................................. 6

4

5

3.2

Customer Development Model: ................................................................................................... 6

3.3

Business Model Canvas: ................................................................................................................ 7

3.4

Customer Discovery Step: ............................................................................................................. 8

3.5

Market types: ................................................................................................................................ 9

3.6

Minimum Viable products: ........................................................................................................... 9

3.7

Open Innovation: ........................................................................................................................ 10

Description of the case (Action learning project) ............................................................................... 10
4.1

The Business Opportunity ........................................................................................................... 10

4.2

Financial analysis (Cost of setting up household solar plant) ..................................................... 11

4.3

Competitor/Threat analysis (Porter’s five forces analysis) ......................................................... 12

4.4

Technology Analysis .................................................................................................................... 13

Analysis & Result -Customer discovery process (of action learning project) .................................... 13
5.1

Hypothesis/Assumption .............................................................................................................. 13

5.2

Market & Customer Segments .................................................................................................... 14

5.3

Business Model Canvas ............................................................................................................... 14

5.4

Customer Journey ....................................................................................................................... 15

5.5

Validation of hypothesis ............................................................................................................. 15

5.6

Minimum Viable Product ............................................................................................................ 16

5.7

Pivoting Business Model ............................................................................................................. 17

5.8

Open