Examples: Computer software, advertising, and equipment leasing Characteristics: Tangibility, storability, separability, homogeneity, depends on physical object for storage and export Can divide the production and the consumption of what you’re doing Soft Examples: Restaurants, hotels, health care (hospitals) Characteristics: Intangibility, perishability, inseparability (you have to be where the service is provided), heterogeneity (there are differences with each case) There is no export option…
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