complex process, since each culture has its own way of building trust and its own interpretation of what trust is. Is very important to respect and accept all these cultural differences if the company want to succeed in the international market. PPQ Parts Company will also need to take in consideration local tastes and preferences and buying habits to do business accordingly. The competition is also an important issue to consider when going global because, since the company will be new in the area…
Words 1031 - Pages 5