building brands, manufacturing products, developing and bringing to market innovations, contending with competitors, and delivering profits. By centralizing at the global level, GBUs were better able to standardize manufacturing processes, coordinate marketing activities, build global brands, identify significant innovations and bring new products to market quickly. As of 2011, P&G consisted of GBUs covering five product-based segments: Beauty, Grooming, Health Care, Fabric Care and Home Care, and Baby…
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