Destination Image
According to Jenkins (1999: 2) that cites Jenkins and McArthur (1996: 11) that the image of each person of a particular destination unique, consisting of their own memories, associations and imagination will be a particular destination.
Various articles and research, especially in recent years, which focused on issues such as the destination image: Naidoo and Ramseook-Munhurrun, (2012); Qu, & Im, (2011); Stepchenkova, & Morrison (2008), Hosany, Ekinci, and Uysal (2006). Some researchers about this image preceded by several researchers such as: Hunt (1971), Gunn (1972), and Mayo (1973) have tried to learn the concept of "image" that existed long before.
Although many researchers in the field of tourism destinations often use
2009: 716). According to Mona Bouzari (2012:18), citing O'Neill & Jasper (1992) which states that afective image (AI) is a component that is associated with emotional response of visitors on a destination. In particular, as suggested Gartner (1993) in Mona Bouzari (2012:18), that the image can be considered as an effective tool to be applied in some activities such as advertising, promotions, or other marketing activities. According to Mona Bouzari (2012:17), citing Kim and Yoon (2003) that the destination image is a blend of affective and cognitive components that have a direct effect on the overall image (overall
2009:716). According to Mona Bouzari (2012:18), citing O'Neill & Jasper (1992) which states that afective image (AI) is a component that is associated with emotional response of visitors on a destination. In particular, as suggested Gartner (1993) in Mona Bouzari (2012:18), that the image can be considered as an effective tool to be applied in some activities such as advertising, promotions, or other marketing activities. According to Mona Bouzari (2012:17), citing Kim and Yoon (2003) that the destination image is a blend of affective and cognitive components that have a direct effect on the overall