4. HIPOTESYS Tourism destinations are brands and satisfiers of needs and wants at the same time. The image of destinations refers to perceptions of tourists in a destination and these correspond to the perceived contribution of the different tourism services to be found there: accommodation, food, transport, and more (Gallarza, Saura & García, 2002). In consequence the image must be congruent with the triad proposed by Vázquez-Barquero (1999), and/or with the dyad of resources proposed by Vargo &…
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