The structure of your report should follow the following template: 1. Brief statement of current outlook/position of Bonny Doon (about 1 paragraph) 2. Industry analysis This part should include: - basic descriptors (size of the market, key players, demand) - Porter's 5 forces model, - life-cycle model, - key success factors, - economics of the industry (profitability, growth rates, etc) 3. Firm Analysis (This part should include: - Bonny Doon's business model and strategy,…
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