I Formatting rules

The case write-ups should be typed and double spaced, 12 point font (Times New Roman), normal margins with a maximum length of 5 pages, plus one page of tabulations or appendices as you see fit. You can attach a cover page and the table of contents. Please attach a statement signed by all the members of the group regarding the participation in the project.

The structure of your report should follow the following template:

1. Brief statement of current outlook/position of Bonny Doon (about 1 paragraph)

2. Industry analysis This part should include: - basic descriptors (size of the market, key players, demand) - Porter's 5 forces model, - life-cycle model, - key success factors, - economics of the industry (profitability, growth rates, etc)

3. Firm Analysis (This part should include: - Bonny Doon's business model and strategy, - value chain model analysis - analysis of the firm's resources and capabilities and competitive advantage, - organizational analysis (management, ownership) - profitability analysis (please make sure to include relevant numbers if available).

4. Strategic problem/issue identification and definition

5. Evaluation of alternatives given in the case.

6. Recommendation(s).

7. Implementation schedule.

I expect that it will take you about 3 pages to do the analysis (points 1to 4) and about 2 pages for points 5 to 7.

II Case Guidelines/major points for “Bonny Doon “

Reference point: You are