IT and Marketing Ray Ruiz BSA/310 May 3, 2013 Fred Bennett IT and Marketing The goal of marketing for every business is to identify a product or service to specific segment of people that can produce a profit. With the advancement in information technology, new methods of marketing are available to companies. Social marketing tools such as social networking sites, blogs, email, and online forums have made it possible to reach various consumers in real time. IT systems proved many benefits…
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