BSA 310

McBride Financial Marketing Plan

University of Phoenix

Name: xxxxxxxx

Date: xxxxxxx

McBride Financial

McBride Financial is a fast growing organization with plans to open a total eight offices located in Idaho, Montana, Wyoming, South and North Dakota. Services will specialize in providing financial mortgage assistance to first time buyers, retirees, professionals, families and individuals with credit problems. McBride Financial provides customers with informative information without any hidden cost. Breakdown of services and rates are thoroughly explained with every home purchase. Applications are processed within one business day.

Marketing Plan

The development of McBride Financials marketing plan
All consumers are encouraged to use McBride Financial as a qualified mortgage lender. First Time Buyers

Purchasing a new home can be overwhelming for many first time buyers. McBride Financial service will work closely with first time buyers to ensure customers receive the best available rates and the largest tax breaks. McBride Financial offers services to fit all first time buyer needs: Credit reports, appraisals, home inspections and easy approval can be complete by filling a simple application.

Credit Problems

McBride Financial offers specialized services for clients with credit problems. McBride Financial offers services for a fixed rate of $1500 dollars. Our rate is significantly lower than our competitors and accommodates consumers with less than perfect credit; preapproval is quick and easy.

Retirees

Purchasing the perfect vacation home can be made easy due to McBride Financials state of the art property search. Home buyers can quickly lock-in prime rates and feel assured their rates will not change. Advanced information systems ensures the security and privacy of all customers are highly maintained.

Conclusion

Providing consumers with competitive mortgage lending requires effective advertising and a strategic marketing plan. McBride will meet the demands of consumers