his company’s name to Starbucks Corporation. From 1996 – 2001, Starbucks went global, opening more than 1,100 shops all over the world in Europe, Asia, and South America. Three years later, in 2004, Starbucks teamed with Hewlett Packard and Deutsche Telekom’s Tmobile to offer WIFI to 1,200 locations in the US, London, and Berlin (Chein, 2013). As of Sept 2012, there are 7,857 company-operated stores and 5,046 license stores in Americas ("Starbucks corporation 10-k," 2012). One of Starbucks…
Words 558 - Pages 3