can it? Does it perform as it says? -quality consistency = freedom from defects -ex) this time it did, last time it didn’t. How often does it happen this way? How stable is the claim? What level of consistency are you? -TQM = total quality management -making sure quality is core principal in all aspects of company (from front line of company, to sales, to manufacturing, etc) Branding -brand = name, term, sign, symbol or design (or combo of these), that identifies the maker or seller of…
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