DardenBusinessPublishing:214267 This document is authorized for use only by steven Page at Louisiana State University. Please do not copy or redistribute. Contact permissions@dardenbusinesspublishing.com for questions or additional permissions. UVA-OB-0765 WD-40 COMPANY: THE SQUEAK, SMELL, AND DIRT BUSINESS (B) Garry Ridge, the new president and CEO of WD-40 Company, based in San Diego, California, faced the challenge of bringing his company from four decades of reliance on a single, strong brand…
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