MKTG 492 Professor Sam Min Lecture 6 Market Testing Let’s say (_________) testing showed a need, and the (______________) test indicated the emerging product met that need, without serious drawbacks. And we have a marketing plan. Now what do we do? Market the item quickly, before competition finds out what we are up to? Or find a way to check out what we have done, to see if it really looks like we will be successful, before spending what usually is a lot of money on the launch? The option…
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