Comparison: Leaflets

Target Audience
Does it meet its purpose?
House style
Use of Colours
Eligibility
Layout
Writing Style
Virgin Media
People who are mainly into watching sports. This leaflet has the purpose of ensuring that people are aware of how to watch various sports from various channels , using the broadband of virgin Media
Yes it meets its purpose and it does this by the use of short and snappy facts and more simply, it tells the customer different ways to get connected to virgin media. It also tells people how and why using virgin media as a broadband, is beneficial.
Although there’s the use of abbreviation in some parts of the leaflet, the use of punctuation is consistent within the leaflet and there’s very little grammar mistakes. The leaflet uses the following colours to reconstruct its appearance and presentation: red, purple and white. Also these colours are used to resemble the company’s original colours.
Virgin Media is eligible to everyone but mainly people the ages of 18 and over if we are talking about the broadband. The reason being that those who are 18+ have a much higher chance to easily gain access to a broadband compared to lower age group.
Looking at the leaflet we see that there’s consistency with the font and that everything sections is still relevant to the main idea, with at least one or two images on each section.
Even though the writing style is both informative and persuasive, it’s more persuasive than informative. This is proven through the use of language techniques, short sentences used in order to grab the interest and attention of the audience.
EE
People getting a replacement phone or a new phone. This EE leaflet ensures that people gain as much knowledge and understanding as to what the marketing and distribution of EE, especially in terms of phones/phone replacement.
Yes, as it gives a lot of details including the benefits of using EE, the cost, how to sign up and get a replacement phone in the store upgrading or buying a phone. Moreover they even look at the alternatives which in a way are good as it opens choices for the audience.
Although there’s the use of abbreviation in some parts of the leaflet the use of punctuation is consistent within the leaflet and there’s very little grammar mistakes.
Green, yellow, white and black. These colours allow the audience/customer to recognise/ identify the company EE and these colours help to demonstrate the use of consistency with the use colours, throughout the leaflet.
For EE it’s eligible to those that are able to get a phone or a replacement phone. The variation in the age group of those who can get their hands on a phone or a replacement phone means that it’s much easier for people to get in contact with EE. The logo is at the front of the leaflet and the subtitles/headings are all spread out and have their own sectioning. There is no headline for this leaflet but there’s quite a few images.
Having subtitles which are basically rhetorical questions, gives the indication of the company being able to answer a lot of questions/problems that the audience may think of. In addition to this, we see that the length of sentences vary and that information/text in constructed in a form of bullet points. Therefore from this we can conclude that this leaflet is more persuasive than informative.

NHS
People who may need or want psychological therapy. The NHS leaflet has the aim to ensure that people know about the availability of psychological therapies which are linked to NHS.
Yes, the use of rhetorical questions would make the reader think and the sub headings which are questions with t e responses to the questions would should the responsibilities and actions taken within NHS to improve psychology therapies.
Although there’s the use of abbreviation in some parts of the leaflet the use of punctuation is consistent within the leaflet and there’s very little grammar mistakes.