(generic business strategy, organisational culture and formal organisational structure) of Apple Inc. Apple Inc. (Apple) is a global computer manufacturing company which designs, manufactures and sells high technological and innovative products such iPhone, iPad, iPod, desktop computer and Mac notebook. It has an incredible growth after iPod music player has been introduced to the global market (The Statistics Portal 2015). Based on Porter’s generic strategies model, Apple falls under differentiation strategy…
Words 5282 - Pages 22