RUNNING HEAD: Communication and Crisis paper

Communication and Crisis Paper
University of Phoenix
HCS/320
August 6, 2012

According to this Scenario:
In 1979, the Three Mile Island nuclear reactor malfunctioned, releasing radiation into the environment. There were no immediate deaths or injuries resulting from the incident; however, the accident drew much media attention and created concerns in the local area and beyond. The major forms of communication used to report these events were the three major television networks and local radio stations. In 2005, Hurricane Katrina devastated the New Orleans area and immersed a significant part of the city in water. Local citizens and their families were affected. In contrast to the
Such scenarios would present serious challenges for patient treatment and for prophylaxis of exposed persons. Environmental contamination could pose continuing threats.” (Dire &Darling, 2011) There can be challenges associated with communicating within the organization with other organizations. All will learn to work together on determining the cause of the contamination and how to get the problem solved the quickest. During this time of crisis, the American Red Cross will bring in water and set up shelter close by for those who don’t have the advantage of leaving during all this. The media will constantly be involved, posting messages to the public on our updates or progress with this. This is a major issue and it is very important that this is handled properly and all mouths speak the truth when faced with the media. It is good to remember the media perceives crisis differently than health organizations. “Understanding your local, regional, and national media landscape is important when a crisis erupts.” (Molter and Puff, 2012) There will be several different people asking questions, working at different areas of this investigation and it is very important to continue to work on your duties, and report any unanswered questions to your Emergency Management Office. “Focus on which reporters are the most important to your organization, which ones might need TLC in order to maintain good
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