In reacent history, corporate crises have received high media attention and demonstrated the impact that a disaster can have on a company’s reputation. This essay evaluates the crisis communication strategy of Carnival Corporation & plc after the sinking of the Costa Concordia, and the impact that it had on the corporation’s future on the market. Introduction This essay is a case study that examines the crisis communication strategy of Carnival Corporation after the sinking of their ship Costa Concordia in He became chairman 1990 and attributed for the rapid growth of the company by purchasing other cruise lines, including Seabourn, HAL, Cunard and Costa Cruises. After acquiring P&O Cruises based in the United Kingdom, Arison created the largest global cruise company in the world, controlling almost 50% of the global passenger volume. (Biography- Micky Arison, n.d.) Arison has been replaced as CEO by Arnold W. Donald On June 25, 2013. Arison continued to serve as chairman of the board. (Peters and Wahba, 2013) Costa Crociere Costa Crociere ('Costa') was found by Giacomo Costa fu Andrea in Italy in 1854. It was originally a shipping company mainly engaged in shipping of olive oil and fabric between Genoa and Sardinia, but by the beginning of last century, their fleet was exporting raw olive oil from the Mediterranean to foreign countries as far as Australia. Costa family still owned the company when it transited from a shipping company to a passenger cruise company in 1940s. First passenger-cargo ship was launched in 1948 under the name of Anna C and it was the first ship that crossed the southern Atlantic since WW II. It had special attention because it was the first ship that offered air-conditioned cabins. Luxury advances like this would continue to be a trademark of this cruise line in the future. Today, as Costa Cruises Group, the company is a part of
