PERSUASION • The strongest point of persuasion is self persuasion • The activity of creating, reinforcing, modifying, or extinguishing beliefs, attitudes, intentions, motivations, & or behaviors • Another word for persuasion is rhetoric • Use evidence when persuading someone “ethos, pathos, logos” which is credibility, reasoning, emotional appeal • Persuasion is pervasive Infer/Attitude • Attitude is a learned predisposition to respond favorably or unfavorably toward some attitude object…
Words 1259 - Pages 6